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Active turnaround. The answer to the Disruptive Eve
Preț 55 lei
ISBN  978-606-093-108-9 An apariție 2025 Nr. de pagini 182 Format 17x24 Culoare interior
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Legătorie broșat Copertă carton mediaprint Anvelopă nu Semn de carte nu Limba română
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Descriere
More than a bridge between academic theory and hands-on experience, this book reframes Turnaround as a proactive, systemic discipline grounded in what Eugen Lascu terms the “4As Leadership” model. He provides a compelling backdrop to the complex and disruptive forces shaping today’s global landscape – technological, economic, societal, and geopolitical – and offers a structured, strategic response to them. His approach elegantly unites Systems Thinking, Change Management, Strategic Diagnosis, and Business Continuity into a coherent framework. Of particular note is his emphasis on competitive intelligence – not merely as a diagnostic tool, but as a strategic footing for shifting direction, adapting to fast-moving environments, and ultimately helping organizations uncover their own “blue oceans”.
Maria Pombo, CTP, PCilex
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